A community space
Located on Timisoara Boulevard, Plaza Romania is in the heart of the most densely populated area of Bucharest, Romania —it's an urban district in and of itself.
Plaza Romania defines its own context in many ways. Overtly contemporary and extroverted, the revitalized mall opens up to the surrounding district with well-defined, welcoming entrances and an upbeat, modern expression. Designed to serve the adjacent urban community, the spaces are oriented to young families and office workers, who have quickly made the mall a day-to-day meeting place gathering around the long tables under the glass dome in the food court.
The goal of the renewal was to enable the center's image to remain and competitive in the market and the renovated mall connects with its context in ways that that invite customers including using urban landscape elements that clearly define paths, edges and landmarks of the project and bold graphics that broadcast energy and excitement.