And the SMPS-LA MCA goes to... STIR Architecture
Little more than a year after STIR Architecture introduced its new brand identity, the firm took home the top prize in the Brand Experience/Corporate Identity category at the 2017 SMPS Los Angeles Chapter's Marketing Communications Awards at the annual event on June 29, 2017. The colorful and informative presentation board not only captured the juror's attention, it also won the coveted Peoples' Choice Award.
The award submittal traced the new brand's evolution from concept to logo design to roll-out, and stressed the importance of a consistent and continual campaign to reinforce STIR's brand in memorable ways to both internal and external audiences. The result of the thoughtful, focused effort on the part of firm leadership and the marketing team is a winner in every sense.
For more information on the brand evolution see:
Progressive AEC Marketing: Naming STIR Architecture