And the SMPS-LA MCA goes to… STIR Architecture

Little more than a year after STIR Architecture introduced its new brand identity, the firm took home the top prize in the Brand Experience/Corporate Identity category at the 2017 SMPS Los Angeles Chapter’s Marketing Communications Awards at the annual event on June 29, 2017. The colorful and informative presentation board not only captured the juror’s […]

A Dream Realized

Over a decade ago, a team of developers, designers and local officials began to imagine a project in the heart of historic Utrecht. Together, Klepierre, STIR Architecture and the City of Utrecht focused on what makes cities great and are characteristic of the city’s historic fabric-connections, landmarks, diversity, scale, permeability, city rooms, discovery. With the […]

Progressive AEC Marketing: Naming STIR Architecture

The story of STIR Architecture. An interview with Leslie Young by David Lecours via In terms of mem­o­ra­bil­i­ty and mes­sag­ing, most A/​E/​C firms have ter­ri­ble brand names. Firms named af­ter founders can be prob­lem­at­ic if dif­fi­cult to say or spell, and chal­leng­ing for own­er­ship tran­si­tion. Acronyms are even worse. Lost in al­pha­bet soup, they […]