The Principles of Successful Centers Part 1

By: James C. Auld • AIA • CDP THE FIRST IN A THREE-PART SERIES As the retail landscape is transformed by consumer choice and market forces, lifestyle centers have emerged as a popular alternative to the traditional shopping mall — they are community-oriented, pedestrian-friendly destinations offering both retail and entertainment amenities. Our award-winning Victoria Gardens […]

And the SMPS-LA MCA goes to… STIR Architecture

Little more than a year after STIR Architecture introduced its new brand identity, the firm took home the top prize in the Brand Experience/Corporate Identity category at the 2017 SMPS Los Angeles Chapter’s Marketing Communications Awards at the annual event on June 29, 2017. The colorful and informative presentation board not only captured the juror’s […]

A Dream Realized

Over a decade ago, a team of developers, designers and local officials began to imagine a project in the heart of historic Utrecht. Together, Klepierre, STIR Architecture and the City of Utrecht focused on what makes cities great and are characteristic of the city’s historic fabric-connections, landmarks, diversity, scale, permeability, city rooms, discovery. With the […]

Progressive AEC Marketing: Naming STIR Architecture

The story of STIR Architecture. An interview with Leslie Young by David Lecours via In terms of mem­o­ra­bil­i­ty and mes­sag­ing, most A/​E/​C firms have ter­ri­ble brand names. Firms named af­ter founders can be prob­lem­at­ic if dif­fi­cult to say or spell, and chal­leng­ing for own­er­ship tran­si­tion. Acronyms are even worse. Lost in al­pha­bet soup, they […]

Don’t forget your tennis shoes: My first impression of ICSC RECon

By: Francisco E. Arias • Assoc. AIA • LEED AP BD+C I was fortunate to attend this year’s ICSC RECon 2017 convention. Attending the convention, which boasted over 37,000 attendees, 1200 exhibitors, inspiring key speakers, informative sessions, and the potential to make the deal, has been a goal of mine. While not directly catering to […]

Celebrating our anniversary

One year ago, we became STIR Architecture, embracing a brand identity that embodies the way we practice and our passion for complex, mixed-use projects. Together, we have celebrated groundbreakings and project openings, garnered awards for our work, collaborated with clients, colleagues, city planners and local citizens on projects in the United States, Europe and Asia. […]